I use only the highest quality components including: AGW 44 magnet wire, genuine Switchcraft™connectors, and expensive audiophile grade Mogami™ cable. What truly sets Krivo Pickups apart from the competition, however, is the use of neodymium magnets and my proprietary Optimized Microphonics™ technique. While several pickup makers have experimented with neodymium, I am one of the few who focus exclusively on this innovative new magnet—all of my designs are proprietary circuits designed with the unique properties neodymium in mind. Each design is painstakingly matched and designed to compliment its particular instrument. Because neodymium magnets are very strong, I am able to create very small and thin coils—great for fitting on guitars with low action—while retaining a high output and top-end clarity and providing a very clean and tight bass response. The overall result is a much more natural tone with the ability to achieve a very high volume before feedback. Furthermore, I do not “pot” my pickups (except for the Micro-Stealth PAF) in wax or epoxy like the makers of most mass-produced pickups. Instead, I allow a controlled degree of microphonics which allows the pickup to sense vibrations from the top and fingerboard of the instrument as well as from the strings. The foregoing technique allows me to produce a far more natural “acoustic” sound than other magnetic pickups. Lastly, I offer a full 15 day money-back guarantee on all of my pickups as well as a one year full replacement warranty. My business is built via the word-of-mouth promotion of my growing number of devoted customers. I hope you’ll try one and experience the Krivo difference for yourself.